Terms and Conditions

Blippar is a leading technology content company specialising in Augmented Reality (AR)

Last modified: May 2023

Thank you for deciding to use Blippar, we are delighted that you are as curious as we are about the world around you.

It’s important that you read this Terms of Use Agreement (this “Agreement”) as it is a legally binding agreement between you and Blippar (“Blippar,” “we,” “us” or “our”) regarding Blippar’s application, available for download on mobile devices (“Blippar App”, the “App” or the “Platform”), its website and its other products, services and features it may make available to you (the “Services”). By using or accessing the Services you agree to the terms of this Agreement. For some of our Services you may have additional terms and conditions to accept so please be aware of this and if there is any conflict between those and this Agreement then the new terms will apply to you.

About Blippar?

Blippar is a leading technology content company specialising in Augmented Reality, with the vision to make AR accessible for all. Our SaaS tools and in-house Studio team empower everyone – from bedroom developers to advanced creatives and brands, studios and system integrators – to create, experience and share AR that is accessible from anywhere in this world.

Founded in 2011, Blippar has created many world firsts in spatial computing and offers products including SLAM, Marker Recognition on the Server and OCR, which can trigger experiences by identifying the text in the images, which are limited elsewhere in the market.

Our SaaS tools, from the AR configurator BlippBuilder to powerful WebAR SDK, place the potential of AR in the hands of everyone. We aim to enable as many creatives as possible to utilise and enjoy AR design. Our expert team continually develop our programmes, introducing and integrating the latest technologies into our platforms – bringing you closer to a more engaging, 3D and interactive internet.

World-leading brands trust Blippar to deliver engaging and effective technology at the cutting edge of AR design. We craft award-winning experiences across an exhaustive range of industries from eCommerce, CPG and entertainment, to tourism and education. Blippar clients include Google, PepsiCo, Rockstar Energy, OnePlus, Hulu, General Mills and P&G. Our AR experiences seamlessly bridge the physical and digital worlds, enabling deeper customer engagement, increased footfall and sales.

The Blippar Services are intended to be used by those who are 13 and over; if you are not 13 then please do not continue to download or use the Services unless you have the express consent of your parent or guardian. Our facial recognition and services that incorporate facial-recognition are intended to be used by those who are 16 and over; if you are not 16 then please do not continue to register your facial signature unless you have the express consent of your parent or guardian.

Privacy

Your privacy is important to us and so we encourage you to please read and understand the contents of our Privacy Policy before using Blippar Services or accessing the Blippar Platform.

Accessing Content we make available to you

We give you access to some great content. Our Service allows you to view, upload and store content created by us (“Blippar Content”). So you can use the Blippar Content, the Services and Platform, Blippar grants you a personal, worldwide, royalty-free, non-assignable, non-exclusive, revocable and non-sublicensable licence to it. This licence is for the sole purpose of letting you use and enjoy the Service consistent with this Agreement, our usage policies and any additional license terms you might receive.

Any software that we give you access to may automatically download and install upgrades, updates or other new features. Your Device settings may allow you to adjust these automatic downloads. You may not copy, modify, distribute, sell or lease any part of the Service nor may you reverse engineer or attempt to extract the source code of that software, unless applicable laws prohibit these restrictions or you have our written permission to do so.

Sharing your User Generated Content with Blippar

When you use our Services to view Blippar Content you may also be scanning images of what is around you or adding content yourself from other sources (“User Generated Content”). You are submitting this digital User Generated Content to our Platform.

Don’t worry, you retain whatever ownership rights that you had in the User Generated Content but so we can continue to provide you and other users with our Service you grant us a non-exclusive, perpetual, transferable, sub-licensable, royalty-free, non-revocable, worldwide license to copy, host, modify, display, reproduce, edit, publish, create derivative works from, publicly display, distribute and otherwise use the User Generated Content to enable us to operate, develop, make available, promote and improve the Blippar Service and Platform.

You will be solely responsible for all Intellectual Property Rights in all User Generated Content created, submitted or uploaded by you or on your behalf. For the avoidance of doubt, Blippar is not and shall not be made liable, in whole or in part, for any claims made against it or you for any third party Intellectual Property Rights infringements relating to any User Generated Content or material uploaded to our Platform by you, or on your behalf.

If your User Generated Content contains information about yourself, including your image, then please review our Privacy Policy where you will be able to learn more about what others can see about you and how you can manage that.

Third-Party Content

We are lucky to be able to make available to you content from lots of different sources including other users, publishers and other third parties (“Third Party Content”). This is what enables us to give you such a great blipping experience! We may review any content that appears on the Services – whether that’s added by you or a third party – and remove without notice any content that we reasonably believe to be in breach of this Agreement and all associated policies, however, we are not obliged to do this and so we do not take responsibility for any content that others provide through the Services.

We welcome feedback and if you have comments or want to report an issue relating to Blippar Content, User Generated Content or Third Party Content, then please email us at support@blippar.com.

Proprietary Rights

We reserve all intellectual property rights in the Blippar App, the Blippar Services and the Blippar Platform, except for the rights expressly granted in this Agreement and you accept and acknowledge that all intellectual property rights in the Blippar Content belong to Blippar or its licensors.

The limited rights granted to you to access and use the Blippar App, the Blippar Services and the Blippar Platform under this Agreement do not convey any additional rights in the Blippar App, Blippar Services or Blippar Platform, or in or to any intellectual property rights associated therewith. Subject only to the limited rights to access and use the Blippar App, Blippar Services and Blippar Platform as expressly provided herein, all rights, title and interest in and to the Blippar App, Blippar Services and Blippar Platform and all hardware, software and other components of or used to provide the Blippar App, Blippar Services and Blippar Platform including all related intellectual property rights, will remain with and belong exclusively to Blippar.

The Blippar App, Blippar Services, Blippar Content and Blippar Platform may contain certain licensed materials licensed by third parties to Blippar. All trade marks and other rights are the property of their respective owners.

The Blippar App, Blippar Services and Blippar Platform may include intellectual property, or references, relating to third parties such as (without limitation) real-world events, people, organizations, places, stadia, venues, companies and competitions or other real-world references. Except where we may have licensed rights from the relevant party, we do not represent that we have a connection with or any arrangement with such rights owners. We may in some instances make limited use of unlicensed third party intellectual property for the limited purposes of providing information about and/or to identify real-world facts in an honest and fair way and as permitted by applicable law.

You may not remove or alter any trademark, logo, copyright or other proprietary notice in or on the Blippar App, Blippar Services, Blippar Platform or any in Blippar Content.

This Agreement does not grant you any right to use the trademarks, service marks, copyright works or logos of Blippar, its licensors or any other third parties.

Termination

If you breach this Agreement or otherwise create unacceptable risk or exposure for us, we may immediately terminate this Agreement or cease to provide all or part of the Services to you. In such cases the Agreement will terminate except that Sections 4, 10-20 will survive termination and will continue.

We may terminate this Agreement for any reason by giving you notice. Upon termination, you will no longer be able to use the Blippar App or Services and you must cease such use and also delete all copies of the Blippar App that you have downloaded.

Blippbuilder Pricing

The current free model applies to individual users of Blippbuilder only and does not extend to further Blippar products or offerings.

Blippar reserves the right to terminate the free model at any time.

Blippbuilder plans can be canceled by contacting support@blippar.com where the renewal will be ended.

WebAR SDK Pricing

Blippar provides a user with a single non-commercial trial license limited to 100 views to test the service before committing to a subscription.

The Blippar Creative license plan is strictly for development and your customer approvals only and publishing commercial projects on the internet is prohibited.

The Blippar Commercial License plan provides a license to publish commercial projects to the internet but are limited to the duration of the commercial license type purchased.

Blippar reserves the right to change the terms of all licenses without notice.

Licenses can be canceled on the Blippar website and will continue to run for the duration of the subscription, where it will not renew.

Your Restrictions and Usage Rules

Restrictions

You may not use the Blippar App on any Device that you do not own or control, and you may not distribute or make the Blippar App available over a network where it could be used by multiple devices at the same time.

You may not download the App on a Device that is not legally available in your country of residence.

You may not copy (except as expressly permitted by this Agreement and the usage rules described in Section 8.2), decompile, reverse engineer, disassemble, attempt to derive the source code of, modify or create derivative works of the Blippar App, Blippar Services or any updates or any part thereof, or of any Blippar Content (except to the extent any foregoing restriction is permitted by applicable law).

You may not engage in any act that we deem to be in conflict with the spirit or intent of the Blippar App including without limitation, using cheats, exploits, automation software, bots, hacks, mods or any unauthorised third-party software designed to modify or interfere with the Blippar App.

You may not use the Blippar App for any illegal, immoral or offensive purposes.

You may not attempt to gain unauthorised access to the Blippar App or to the computers, devices, servers or networks connected to them by any means other than the user interfaces provided by Blippar.

Usage Rules

You acknowledge that the Blippar App contains security technology that limits your usage of the Blippar App to the following applicable usage rules however whether or not the Blippar App is limited by security technology, you agree to use the Blippar App in compliance with the following applicable usage rules:

(a) your use of the Blippar App is conditioned upon your prior acceptance of the terms of this Agreement;

(b) you will be able to store the Blippar App from up to five different Accounts (as defined in the Apple Terms of Service) on certain devices, including the Devices, at a time;

(d) you will not attempt to, or encourage or assist any other person to circumvent or modify any security technology or software that is part of the Service (as defined in the Apple Terms of Service) or used to administer the Usage Rules (as defined in the Apple Terms of Service);

(e) the delivery of the Blippar App does not transfer to you any promotional use rights in the Blippar App or the Blippar Content; and

(f) you shall be able to manually sync the Blippar App from at least one authorised device to devices that have manual sync mode, provided that the Blippar App is associated with an Account (as defined in the Apple Terms of Service) on the primary iTunes authorised device, where the primary iTunes-authorised device is the one that was first synced with the device, or the one that you subsequently designate as primary using iTunes.

Changes to this Agreement

We may need to modify this Agreement from time to time. In most circumstances the reasons for these modifications are to reflect changes in our products and services, in the law, to meet regulatory requirements or to reflect new industry guidance and codes of practice.

If we modify the Agreement, we will post a notice on the Blippar website located at https://www.blippar.com, or put a notice within the Blippar App. Your continued use of the Service following notice of the changes to the Agreement, policies, guidelines constitute your acceptance of our amended Agreement, policies or guidelines. You should discontinue to use the Service if you do not agree with the changes.

Our Options

If the Service infringes or misappropriates, or in our reasonable determination is likely to infringe or misappropriate any third party’s intellectual property rights, then we may, at our sole option and expense:

(a) obtain from the third party the right to continue to use the Service consistent with the rights granted hereunder; or

(b) modify or stop providing the Blippar App or Service to avoid and eliminate such infringement or misappropriation.

Exclusions

We will not be liable for any infringement based on:

(a) modification of the Blippar App by anyone other than us; or

(b) the combination of the Blippar App with other software, items or processes not furnished by us if such infringement would have been avoided by the use of the Software alone; or

Infringement

Disclaimer of Warranty

THE SERVICES AND PLATFORM HAVE BEEN DEVELOPED WITH, AND ARE PROVIDED WITH, REASONABLE CARE AND SKILL. BLIPPAR DOES NOT MAKE ANY OTHER PROMISES OR WARRANTIES ABOUT THE BLIPPAR APP OR ANY BLIPPAR CONTENT AND IN PARTICULAR DOES NOT WARRANT THAT: (I) THE SERVICES WILL PROVIDE UNINTERRUPTED OR ERROR-FREE USE AND THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE; AND (II) THE SERVICES WILL OPERATE FREE FROM LOSS, CORRUPTION, ATTACK, VIRUSES, INTERFERENCE, HACKING, OR OTHER SECURITY INTRUSION. YOU SHALL BE RESPONSIBLE FOR BACKING UP YOUR OWN SYSTEM. BLIPPAR DOES NOT WARRANT THAT THE BLIPPAR CONTENT WILL BE ERROR-FREE, COMPLETE, ACCURATE, AVAILABLE OR UNINTERRUPTED. BLIPPAR EXPRESSLY DISCLAIMS ANY IMPLIED WARRANTIES AS TO MERCHANTABILITY OR FITNESS FOR PURPOSE. EXCEPT AS SET OUT IN SECTION 12 BELOW, OR IN THE EVENT THAT YOU ARE EXERCISING ANY APPLICABLE STATUTORY RIGHT TO REFUND OR COMPENSATION, IN NO CASE SHALL BLIPPAR BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY THE BLIPPAR APP WHERE: (I) THERE IS NO BREACH OF A LEGAL DUTY OF CARE OWED TO YOU BY BLIPPAR; (II) IT IS NOT A REASONABLY FORESEEABLE RESULT OF ANY SUCH BREACH; (III) ANY INCREASE IN LOSS OR DAMAGE RESULTS FROM BREACH BY YOU OF ANY TERM OF THIS AGREEMENT; (IV) IT RESULTS FROM A DECISION BY BLIPPAR, TO SUSPEND OR TERMINATE YOUR ACCESS TO THE BLIPPAR APP OR THE BLIPPAR SERVICE, OR TO TAKE ANY OTHER ACTION DURING THE INVESTIGATION OF A SUSPECTED BREACH OR AS A RESULT OF A BREACH, OF THIS AGREEMENT; (V) IT RELATES TO LOSS OF INCOME, BUSINESS OR PROFITS, OR ANY LOSS OF DATA OR CORRUPTION OF DATA IN CONNECTION WITH YOUR USE OF THE BLIPPAR APP OR THE BLIPPAR SERVICE; OR(VI) THE LOSS OR DAMAGE IS INDIRECT.

Limitation of Liability

Except as set forth in Section 13, Blippar’s aggregate liability under this Agreement will shall be limited to the lower of the sum equal to the data cost of downloading the Blippar App to your Device or £75.

No Limits or Exclusions

Nothing in this Agreement excludes or limits Blippar’s liability for fraud, fraudulent misrepresentation or for death or personal injury.

Suspension of the Blippar App and Blippar Services

We can, at any time, suspend your use of the Blippar App and/or Blippar Services. We will do this if we think it is reasonably necessary because

we have concerns about the security of the Blippar App, Blippar Platform or Blippar Services;

we are obliged to do so in order to comply with the order of a court, regulatory authority or other government body;

we reasonably believe that your account information or augmented reality face profile is fake and/or you are impersonating another person;

we reasonably believe that you are using the Blippar App or Blippar Services in a manner that is inconsistent with or breaches any of our or third parties’ usage rules; or

we are investigating a report against your account or any User Generated Content you have added.

We will usually give you advance notice of any suspension and tell you why. However, we will not do so if this would compromise our reasonable security measures or it is unlawful to do this. Occasionally, we may not be able to contact you to give you advance notice.

Mobile & Other Devices

We currently do not charge you for use of the Blippar App but please be aware that your carriers normal rates and fees, such as data charges, will still apply.

Access to Blippar Content & Third Party Sites

We may temporarily discontinue the Platform at any time for the purposes of upgrades, maintenance or other service administration reasons in its absolute discretion. We will use reasonable endeavours to limit the duration of any such discontinuance.

Your access to Blippar Content is entirely at our discretion. We have the right to remove or change Blippar Content at any time without notice to you and to determine which Blippar Content you will have access to at any given time. We make no guarantee that Blippar Content will be constantly or consistently available. Blippar has no liability to you for the content of any Third Party Content.

You acknowledge that Blippar Content is for general information purposes only and is not intended to be relied upon for specific advice.

If any Blippar Content contains links to third party applications or websites (“Third Party Sites”), you accept and acknowledge that Blippar is not responsible for the content or functioning of such Third Party Sites. We do not own or operate the Third Party Sites, and we have not reviewed, and cannot review, all of the material, including goods or services, made available through Third-Party Sites. The availability of these links in the Blippar Content does not represent, warrant or imply that we endorse any Third Party Sites or any materials, opinions, goods or services available on them. If you choose to access Third Party Sites, you do so at your own risk and you agree to be bound by any additional terms of use (including any third party privacy policies) that apply to such Third Party Sites. Blippar has no liability to you for your use of any Third Party Sites.

Injunctive Relief

We will have the right to seek injunctive relief to enforce this Agreement or to stop or prevent an infringement of proprietary or other third-party rights.

Choice of Law and Jurisdiction

This Agreement and any non-contractual obligations arising out of or in connection with it shall be governed by and construed in accordance with English law. The Parties hereby agree to submit to the exclusive jurisdiction of the English Courts in respect of all disputes arising out of or in connection with this Agreement.

APPLE INC

If the Platform that you download, access and/or use runs on Apple’s iOS operating system:

the Platform may only be accessed and used on a device owned or controlled by you and using Apple’s iOS operating system, and only in accordance with Apple’s usage rules published in its

App Store terms of service;

you acknowledge and agree that:

Apple has no obligation at all to provide any support or maintenance services in relation to Platform. If you have any maintenance or support questions in relation to the Platform, please contact us, not Apple, using the contact details set out at the end of this Agreement;

except as otherwise expressly set out in this Agreement, any claims relating to the possession or use of the Platform are between you and us (and not between you, or anyone else, and Apple);

in the event of any claim by a third party that your possession or use (in accordance with this Agreement) of the Platform infringes any intellectual property rights, Apple will not be responsible or liable to you in relation to that claim; and

although these terms are entered into between you and us (and not Apple), Apple, as a third party beneficiary under these terms, will have the right to enforce these terms against you;

you represent and warrant that:

you are not, and will not be, located in any country that is the subject of a United States Government embargo or that has been designated by the United States Government as a “terrorist supporting” country; and

you are not listed on any United States Government list of prohibited or restricted parties; and

if the Platform does not conform to any warranty applying to it, you may notify Apple, which will then refund the purchase price of the Platform (if any) to you. Subject to that, and to the maximum extent permitted by law, Apple does not give or enter into any warranty, condition or other term in relation to the Platform and will not be liable to you for any claims, losses, costs or expenses of whatever nature in relation to the Platform or as a result of you or anyone else using the Platform or relying on any of its content.

Miscellaneous

(a) IP Infringement: you represent and warrant to us that the User Generated Content does not and will not infringe the rights (including the intellectual property rights) of any third party, is not obscene, defamatory, pornographic or otherwise offensive, and shall comply with all applicable laws, rules and regulations. If any claim or allegation is made against us, that the User Generated Content infringes any laws and/or the rights (including, without limitation, the intellectual property rights) of any third party you agree to help us resolve this and also indemnify Blippar from and against all claims or losses that Blippar might suffer as a result of such infringement.

(b) Entire Agreement. This Agreement constitutes the entire agreement between you and us regarding the use of this Blippar App and supersedes any prior or contemporaneous understandings and agreements between you and us related to its subject matter.

(c) Third Party Beneficiaries. Any person who is not a party to this Agreement has no rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to enforce any terms of this Agreement.

(d) Non-Waiver. Our failure to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision.

(e) Severability. The parties agree that each provision of this Agreement is intended to be construed to be enforceable to the fullest extent possible. If any provision or part of a provision of this Agreement is held to be unlawful, void or unenforceable, that provision or part of the provision shall be deemed severable from this Agreement and not affect the validity and enforceability of any remaining provisions.

(f) Assignment. You may not assign your rights under this Agreement to any third party; we may freely assign our rights under this Agreement and the Agreement, including for the purposes of a merger, acquisition, sale of assets, by operation of law or otherwise.

(g) No Partnership. This Agreement does not create a partnership, agency relationship, or joint venture between you and Blippar.

(h) Product Questions, Comments, Claims and Contact Information. We are responsible for addressing any questions, comments or claims relating to the Blippar App and Service and/or your use of the Blippar App and Service, including but not limited to:

product liability claims;

personal data claims;

any claim that the Blippar App fails to conform to any applicable legal or regulatory requirement; and

claims arising under consumer protection or similar legislation.