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AT&T

Karol G Strip Love Tour

AR Case Study

Karol G comes to life in AR in this one-of-a-kind immersive, in-store and live concert AR experience created in partnership with AT&T. Visitors at stores unlock exclusive Karol G content and a chance to win tickets to the artist’s sold-out tour, while those engaging during the live concert unlock an unique AR camera effect..

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AR CAMPAIGN

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2m
Average Users Engaged
5.3m
Dwell Time
22%
Uplift in Brand Recall
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1.45M
Unique Users Reached
7m
Dwell Time
1.8x
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