Skittles
In support of Pride
AR Case Study
This AR experience was created by Skittles to kick off PRIDE month 2022. Limited-edition Skittles Pride packs were redesigned by six talented LGBTQ+ artists and activated with QR codes, which were made available in Walmart stores alongside custom retail displays. Users could scan bags to reveal an immersive 3D experience, learning more about the artists, their work, and their inspiration.
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